Posts Tagged ‘green’

Since attending an interesting   meeting a couple weeks ago, on the impact that real social responsibility has on business today has been rattling around my brain.  Not the BS-made-for-headlines “socially responsible” crap that BP put out after they polluted a sizable portion of the Gulf of Mexico.

No, we heard from the real deal; a couple of New England companies of global scope, who actually walk the talk.  Not only have they made effective use of resources to produce quality products, they have managed to save considerable amount of money in doing so!  My eyes were opened to the enormous amount of waste that companies of all sizes burn through, often because they just don’t think of it.

Our host,   and our guest speaker   , both demonstrated social responsibility, not only in the products they produce and how they produce them, but also how these principles translate into the day-to-day business practices of these organizations.

I’m not gonna lie and say I’ve suddenly caught the “green fever.”  It’s hard to overcome one’s lifetime’s worth of disengagement in one day’s worth of presentation and discussion.  But it is not an exaggeration to say that my eyes were opened a bit to this matter.  Let’s just say, I have a new-found respect for companies that put the effort into doing the right things, and a new-found scorn for those business that do not.  I notice this stuff now.

And here is something I learned today that kinda pretty much sucks, anyway you look at it.  Still lookin’ for the silver lining 0n this one, folks, so if you can help me out, much obliged.

To wit: “Those little boxes that usher cable signals and digital recording capacity into televisions have become the single largest electricity drain in many American homes, with some typical home entertainment configurations eating more power than a new refrigerator and even some central air-conditioning systems.”

I’m not going to prattle on with the details here; I ask that you read the article.  But I will break it down for you:

  • We as a culture, have become addicted to the medium of television.
  • In its effort to meet our demand for both immediate gratification AND complete control of  viewing of broadcast content, cable providers give us a ubiquitous box or two which drain our resources considerably.
  • We pat ourselves on the back for being conscientious when we remember to turn out the light when we leave a room, yet 24/7/365, the beady little light from our cable / DVR boxes shows that it is ready to serve us, any time, day or night.  But not without a cost.

Apparently, energy-conservation is sort of an afterthought here.  Oh sure, we might be interested in seeing some of that energy-saving stuff, but our concern is really limited here to “does it do what our technology-crazed customer base demands?” and… “how much profit can we make by providing it?”

Later in the article, an industry guy was asked why making energy-efficient equipment has not been a priority, he shrugged and said, “nobody asked me to.”   Brilliant.  I used to use that same excuse as a thirteen year old, just before getting smacked in the head by a family member.

But apparently (sez them), it is our lust for anything bigger/better/quicker that drives conservation to the back-burner in the minds of the device technology manufacturers.  Just givin’ you people all the toys what you want.  Can’t be expected to preserve your “environment,” too!  If we start building eco-friendly cable boxes, we may not be able to give our customers that all-important instantaneous access to the old movies or episodes of reality programs that they require round the clock!  From there, we are on a slippery slope… to… umm, maybe considering a new technology to help conserve.  Just a thought.  Read the article.