Posts Tagged ‘worst’

Every year, MSN Money polls consumers for the worst and the best companies for customer service.  It always makes for some interesting fodder.

In looking at the bottom 10 service companies, the first thing that jumps out at me is five of them are in banking.  Three out of the remaining five are in cable / satellite TV.  What to make of this?

The first question that comes to mind is, are these crappy companies, or are they in crappy industries?

But the next thing that comes to mind is… opportunity!

IF a banking / credit card company decided to step up and seriously and sincerely make customer service their top priority, they could absolutely clean up!  Same with an enterprising pay TV business!  I mean, you don’t have to be a snarky customer service critic to identify the problems plaguing the businesses in their industries.  Once identified, you make it your business’ top priority to NEVER, EVER DO THESE THINGS.

Am I simplifying things just a bit here?  Of course I am.  But that doesn’t negate the strategy.  I mean, you’ve got to start somewhere.  Why not start where your competitors are falling short?  Customers are sick and tired of the poor service delivered by those companies.  So give them what they want.  Excellent service in historically weak areas.